Your personal data – what is it?
“Personal data” is any information about a living individual which allows them to be identified from that data (for example a name, photographs, videos, email address, or address). Identification can be by the information alone or in conjunction with any other information. The processing of personal data is governed by the Data Protection Act 2018, the General Data Protection Regulation 2016/679 (the “GDPR”) and other legislation relating to personal data and rights such as the Human Rights Act 1998.
Who are we?
This Privacy Notice is provided to you by Dyson Farming Limited, Dyson Farming Limited trading as Green Crop Information and with reference to the website www.potatoreviewgroup.org.uk (“we”, “us”), Dyson Farming Limited being the data controller for your data.
Occasionally Dyson Farming’s processes, procedures and systems are shared across Weybourne group companies and with the Dyson group of companies, which means that we need to share your personal information between us when using it in the ways described.
We may share your personal information with other Weybourne group companies and within the Dyson group of companies:
Each of the data controllers referred to above have their own tasks and a description of what data is processed and for what purpose is set out in this Privacy Notice. This Privacy Notice is provided to you by Dyson Farming on our own behalf and on behalf of each of these data controllers. In the rest of this Privacy Notice, we use the word “we” to refer to each data controller, as appropriate
What data do the data controllers listed above process?
They will process some or all of the following where necessary to perform their tasks:
Generally, the personal data we have about you is given to us directly by you. We may obtain some information from other sources, such as credit reference agencies or payment initiation service providers, and some data is created about you, for example if you are recorded by CCTV cameras, or when you use our website and cookies create data about you.
Where we are required to collect personal data by law, or need to process personal data in connection with the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract (or enter into a contract with you) (for example, to provide you with goods or services). In this case, we may have to cancel the contract and/or not deliver a product or not perform a service to you but we will notify you if this is the case.
How do we collect your personal data?
We use different methods to collect data which may vary depending on the service or product you use or purchase.
Generally, we will use the following methods to collect your personal data:
How do we process your personal data?
We will comply with all legal obligations to keep personal data up to date; to store and destroy it securely; to not collect or retain excessive amounts of data; to keep personal data secure, and to protect personal data from loss, misuse, unauthorised access and disclosure and to ensure that appropriate technical measures are in place to protect personal data.
We use your personal data for some or all of the following purposes:
What is the legal basis for processing your personal data?
Most of our data is processed because it is necessary for our legitimate interests, or the legitimate interests of a third party (such as another data controller). We will always take into account your interests, rights and freedoms.
We also process data where it is necessary for the performance of a contract with you, or to take steps to enter into a contract. An example of this would be processing your data in connection with a tenancy agreement we have with you, or a purchase you have made.
Some of our processing is necessary for compliance with a legal obligation. For example, we are required maintain certain records by law such as VAT records.
Where your information is used other than in accordance with one of these legal bases, we will first obtain your consent to that use.
Sharing your personal data
Your personal data will be treated as confidential. It will only be shared with third parties where there is a legal basis for doing so (see above). It is likely that we will need to share your data with some or all of the following (but only where necessary):
We may also share information when required by law, for example where ordered by the Court.
We have put in place appropriate security measures to prevent your personal data from being lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties that we provide with prior approval. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Promotional offers from us
We have a legitimate business interest to send you direct marketing messages to keep you informed about our products and services. If you no longer wish to be informed of these updates, you can opt-out of our direct marketing at any time by emailing email@example.com.
How long do we keep your personal data?
We will keep some records permanently if we are legally required to do so. We may keep some other records for an extended period of time. For example, it is current best practice to keep financial records for a minimum period of 7 years to support HMRC audits or 6 years for VAT records. In general, we will endeavour to keep data only for as long as we need it. This means that we may delete it when it is no longer needed.
Your rights and your personal data
You have the following rights with respect to your personal data:
(When exercising any of the rights listed below, in order to process your request, we may need to verify your identity for your security. In such cases we will need you to respond with proof of your identity before you can exercise these rights.)
Cookies are small text files sent by us to your computer, or from your computer or mobile device to us each time you visit our website. They are unique to you or your web browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them, or until they expire.
Transfer of Data Abroad
Any electronic personal data transferred to countries or territories outside the EU will only be placed on systems complying with measures giving equivalent protection of personal rights either through international agreements or contracts approved by the European Union. Our website is also accessible from overseas so on occasion some personal data (for example in a newsletter) may be accessed from overseas.
If we wish to use your personal data for a new purpose, not covered by this Notice, then we retain the right to vary this privacy notice from time to time explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions. Where and whenever necessary, we will seek your prior consent to the new processing.
Please contact us if you have any questions about this Privacy Notice or the information we hold about you or to exercise all relevant rights, queries or complaints at:
The Data Protection Manager, Dyson Farming Limited, The Estate Office, Cyclone Way, Nocton, Lincoln, LN4 2GR
How to make a complaint
If you are unhappy with the way in which your personal data has been processed you may in the first instance contact the Data Protection Manager using the contact details above.
If you remain dissatisfied then you have the right to apply directly to the Information Commissioner for a decision. The Information Commissioner can be contacted at: –
The Information Commissioner, Wycliffe House, Water Lane, Wilmslow Cheshire SK9 5AF
Telephone: 01625 545 700
Data Protection Help Line: 01625 545 745
Notification Line: 01625 545 740
This Privacy Notice was last updated in January 2020.
Head of Farming Research
Richard joined the Green Crop Information team when he started as Head of Dyson Farming Research in 2022. In this role he is supporting the company’s strategic objective of being a ‘beacon of excellence’ within UK agriculture.
Richard grew up on the family farm in South Herefordshire and then graduated with a degree in Business Management from Bristol. He then managed a contracting and hire services at 7Y Machinery Ring before joining the AHDB from 2012 – 2022, where he was Head of Knowledge Exchange.
Richard is passionate about helping Green Crop Information members to be more resilient in the long term through the sharing of top-class knowledge.