Green Crop Information provide the independent insight you need for more intelligent decision-making in crop management.
In crop management, the judgements you make have important consequences. Green Crop Information gives you the independent insight you need for more intelligent decision-making in crop management.
In crop management, the judgements you make have important consequences.
Part of Dyson Farming, we are experts in soil and crop management who help forward-thinking farmers achieve better productivity and enhanced profitability. Through access to the latest science, data, ideas and thinking, we equip decision-makers with the authoritative, independent information needed to adopt a smarter approach to sustainable, successful crop management.
We have two membership options: Combinable Crops and Potatoes.
Two additional services are available for members: Soils and Natural Capital.
Evidence-based research from academic institutions across the world.
Information on cutting-edge innovation in crop management.
Accessible formats, with clearly presented technical data alongside detailed analysis.
Actionable language designed to support practical decision-making.
An independent, unbiased and unaffiliated perspective.
We equip our members with an authoritative evidence base to add clarity to and optimise all aspects of crop management activity.
You can access our services through a variety of ways:
– Meetings and events
– Online resources
– Top-led research
– Direct support
Meetings & Events
Online resource library
Our specialist team of researchers understand our clients’ needs and focus their efforts on interpreting complex data, exploring proven thinking, and uncovering valid answers to the challenges facing farmers today.
Through analysis of the available evidence, we draw the key strands together with a view to supporting the delivery of better results, whether that’s maximising yields in the long term or securing short-term marginal gains.
Our work is shaped by a steering group that includes active farming clients, ensuring we stay alert to any emerging trends. With our help, our farming customers are able to adopt the strategies and enact the plans that will deliver benefits in terms of both profits, people and the planet.
As part of Dyson Farming, we are driven by innovation. We are active and open in our pursuit of better information, smarter technologies and new ideas that can deliver sustainable progress in crop management. We like to challenge ourselves, both in the interests of opening new doors for our customers and achieving real-world progress for the sector as a whole.
How can we help? Get in touch today for more information about Green Crop Information and how we can support better productivity and profitability for you.
Head of Farming Research
Richard joined the Green Crop Information team when he started as Head of Dyson Farming Research in 2022. In this role he is supporting the company’s strategic objective of being a ‘beacon of excellence’ within UK agriculture.
Richard grew up on the family farm in South Herefordshire and then graduated with a degree in Business Management from Bristol. He then managed a contracting and hire services at 7Y Machinery Ring before joining the AHDB from 2012 – 2022, where he was Head of Knowledge Exchange.
Richard is passionate about helping Green Crop Information members to be more resilient in the long term through the sharing of top-class knowledge.